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How Long Should an Event Highlight Reel Be?
The ideal length for event highlight videos on Instagram, TikTok and your website.
30 to 60 seconds
For social media, 30 to 60 seconds is usually the sweet spot. It's long enough to tell the story and short enough that people watch to the end.
Longer for your website
A slightly longer cut can work on a website or for sponsors, but keep the social version short.
Open strong
The first few seconds decide whether people keep watching, so open with your best moment.
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